Oversharing

Are you saying too much online?

This is a guest post by Ian Randall

How many posts per day are too much? How can you find the valuable content from amongst the noise? These questions are becoming more relevant with the continued growth of social media and services. Facebook, Foursquare, Yelp, Posterous, Twitter -all great examples at the cutting edge of the technology that’s changing how we communicate and interact with each other, and all capable of cross-posting between them.

A Google search shows widely differing opinions on how much is too much. It does seem to be a very personal thing as everyone’s needs are different. Personally, I have no products to sell and no customers to attract. I am purely a consumer of all this digital content so if someone is monopolising my timeline or continually reposting the same things I’m afraid that’s as easy to fix as clicking ‘unfollow’.

Would you follow a person on Foursquare if all the information is replicated on Twitter? Would you follow someone on Twitter if every tweet is republished to Facebook? There is so much new content out there to filter through, can you really spend your time reading and dealing with duplication? There is a real danger that anything of value you have to say can become swamped in the noise generated by everything else, and unfortunately the message becomes lost.

The answer lies with careful curation. This blog has already touched on the subject of using separate accounts for personal and professional tweets, that’s a great start. If I’m interested in your business, products or services I may not really care what you had for tea. If I’m interested in you personally then I’ll follow that account as well (unless they RT every tweet from the other account).

It’s really exciting to see the growth of these services in Gloucestershire, and some of the novel ways to take advantage of this new technology has been great to see. I’m excited for the future of what these can bring, but this is dependent on finding a way to be able to filter out what is relevant to me and what gives me personal value. Maybe this will become a feature of the next generation of these services, but it will become increasingly important as the amount of data grows.

Ultimately, those who post too much, those who just replicate from other sources and create noise become like the loud obnoxious guy at the party. They may think they’re the centre of attention, but the real and interesting conversation is going on in a corner, away from them and their noise where others can hear themselves think. And just like that, the conversation has passed them by.

If you’d like to sumbmit a guest blog post email csmc@cheltsocialmediacafe.org.uk or tweet us a short pitch! We like to support local interests and new technological or social media ventures so don’t be shy.